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Sales Odyssey

The Blog thatgrows your business

We share with you the best practices and tips to boost your business development and your marketing strategy! We also offer you a newsletter without useless blah-blah, every two weeks a 3-minute video to share with you techniques as formidable as they are unknown to boost your marketing and your sales!

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Everything you need to know about Sales Performance Management

Sales performance is the backbone of a business. It can boost it or destroy it, which is why sales teams must be well structured and animated to achieve good results.

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Wireframe: What is it and how to use it?

The wireframe is the so-called “wire” model of an interface. In web design, this diagram makes it possible to visualize the structure and the functionalities of a website or an application.

Marketing automation: definition and examples to boost your acquisition

Marketing automation is a must in digital marketing today. Discover our 6 examples of marketing automation!

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B2B Buyer's Journey, 4 Stages to Know

The B2B Buyer's Journey has become increasingly complex. Model your customer's journey to design a winning B2B client acquisition strategy!

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What is content marketing and why you should use it ?

Content marketing is a fundamental pillar of b to b marketing in 2020. But what is it? What are the differences with inbound marketing?

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How to use the AIDA Model for a more profitable sales process

The AIDA Method is a reference Marketing technique. The acronym AIDA stands for Attention, Interest, Desire and Action.

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Marketing positioning: a decisive choice for your business

What is marketing positioning? How to set it up without making mistakes? Here are the best practices!

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What are the best B2B sales techniques?

What is the best selling technique? There are several, each step of a sales process can be made easier by using the right methods.

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How to Create a High-Performing Sales Proposal

The commercial proposal is an essential step in every sales process. However, it is frequently misunderstood and rarely utilized. Writing a commercial offer is not just putting a price on a general presentation. Let's see how to make it a weapon of mass conversion!

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The Stages from Lead to Client: definition of MQL & SQL

Lead or Prospect? MQL or SQL? Each of these terms designates a very specific stage in the sales cycle. Here is what you need to know.

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Is BATNA the best negotiation technique?

Negotiation is an integral part of the sales process. BATNA is a very effective sales and negotiation technique that allows you to better prepare for the end of the sales cycle by leading successful negotiations.

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How to Sustain a double-digit Revenue Growth Rate year after year?

How do some companies manage to grow so fast? They have a solid growth strategy rooted in a deep customer understanding.

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How to use the SPIN Selling method to close more Deals

SPIN Selling is a well-known sales technique that provides a research-backed framework based on 4 stages & questions to close more B2B deals!

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Sales Prospecting: How to Meet & Exceed Your Sales Goals​

Sales Prospecting: How to Meet & Exceed Your Sales Goals​

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UX design: what is user experience and how to work on it?

UX design: The discipline that allows you to increase the performance of a website or application by meeting user expectations.

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5 types of lead magnets to attract your potential customers

Understanding how to create an effective lead magnet and the intricacies of setting them up are important to boost your lead generation.

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Call to action: definition, tips and examples

Call to action: The essential tool to push your visitors to action!

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How to Build a Successful Profile on Linkedin

LinkedIn has become a real prospecting tool. 80% of leads generated in B2B come from this social network . Here's a guide to optimizing your profile.

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What is DISC and What It Means for Your Sales Strategy

The DISC method, short for Dominant, Influential, Stable and Compliant, also known as the “color method”, is a sales technique as well as a management method.

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Digital communication strategy: how to build it?

Digital communication strategy: a powerful lever to expand your business and attract new leads.

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How to use OKRs to improve business outcomes?

The OKR framework is at the center of the success of companies like Intel and Google. It would be a shame to miss it, right?

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What is UI design and how to benefit from it?

UI design: the field of application of the user interface is the graphics of the user interface, so that it is aesthetic and ergonomic.

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Master your B to B sales process with SPANCO

The SPANCO method is an acronym for Suspect, Prospect, Analysis, Negotiation, Conclusion, and Order ongoing. SPANCO describes the process of transforming a prospect into a customer through the 6 phases of the sales process.

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Funnel marketing : understand and optimize your funnel

Marketing funnel is the set of steps that allow you to transform an unknown person into a customer thanks to your marketing actions. It is essential to master and optimize it, we will explain it all to you!

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