N.E.A.T. Selling™: a new era sales qualification method Business Development The implementation of NEAT Selling™ methodology in your sales process, encourages your sales reps in active listening to achieve better opportunities in prospecting. Morvan Carrier May 19, 2021 • 4 min read
How to write effective web content? Growth Marketing Having quality content writing is essential to ensure visibility on the web and make a difference. In this article, we give you all the tips and tricks. Morvan Carrier Nov. 19, 2020 • 6 min read
Everything you need to know about the OKR Framework Growth Strategy The OKR management method leverages Objectives and Key Results as a collaborative goal-setting tool. Morvan Carrier Nov. 12, 2020 • 6 min read
How to Make Your Goals Achievable by being SMART Growth Strategy Utilize the SMART method to define Specific, Measurable, Attainable, Relevant, and Time-based goals. Morvan Carrier Oct. 29, 2020 • 6 min read
How to Develop a Winning Content Strategy Growth Marketing Content is king and defining your content strategy is absolutely essential. Follow these 3 steps to create your content strategy! Morvan Carrier Oct. 23, 2020 • 13 min read
Everything you need to know about digital marketing Growth Marketing Digital marketing is no longer an option, it is necessary. Inbound marketing, content marketing, marketing automation, SEO, SMO we tell you everything about it! Nicolas Delignieres Oct. 22, 2020 • 10 min read
Build an effective communication plan Growth Marketing Content marketing is very important to your inbound strategy, but you can’t stop there. You need a good communications plan to make sure your content will reach your target audience. Morvan Carrier Oct. 15, 2020 • 8 min read
Use LinkedIn Search for Business Development Business Development LinkedIn LinkedIn Search tips and tricks, from Boolean queries to advanced LinkedIn Sales Navigator search filters. Nicolas Delignieres Aug. 14, 2020 • 5 min read
Understand the concepts of Leads, Prospects, MQL, and SQL Growth Marketing Lead or Prospect? MQL or SQL? Each of these terms designates a very specific stage in the sales cycle. Here is what you need to know. Morvan Carrier July 8, 2020 • 7 min read
Analyze your LinkedIn Company Page Statistics Growth Marketing Creating opportunities with its LinkedIn page is possible understanding your LinkedIn Company Page Analytics. Nina Fazzino June 19, 2020 • 7 min read
Qualifying B to B leads using the BANT Sales Framework Business Development BANT is a classic sales and lead qualification technique. In 2021, it should be adapted to new trends! Morvan Carrier June 16, 2020 • 7 min read
Create and manage an optimized LinkedIn Company Page Growth Marketing The second part of our guide on the LinkedIn company page. How to create a LinkedIn company page and how to manage it efficiently? Nina Fazzino June 2, 2020 • 6 min read
Everything you need to know about LinkedIn Company Pages Growth Marketing Taking full advantage of your Linkedin business page is not easy. We explain what this page is for and what it provides! Nina Fazzino May 26, 2020 • 6 min read
What is MEDDIC, and why should you use it? Business Development MEDDIC enables you to better qualify your prospects and drive sales. Leverage this method to boost your sales results thanks to this guide. Morvan Carrier May 20, 2020 • 6 min read
What is the purpose of B2B Content Marketing? Growth Marketing Content marketing is a fundamental pillar of b to b marketing in 2020. But what is it? What are the differences with inbound marketing? Nicolas Delignieres May 18, 2020 • 6 min read
Guide: How to write a blog post ? Growth Marketing You have to know how to write an article for your content marketing strategy. Let's see how to turn a blank page into killer content ! Nicolas Delignieres May 5, 2020 • 15 min read
SPIN Selling: The Ultimate Guide Business Development Sales Technique SPIN Selling is a well-known sales technique that provides a research-backed framework for working and closing B2B deals. Morvan Carrier April 20, 2020 • 9 min read
Why model the B2B Buyer's Journey? Growth Strategy 84% of B2B companies admit that their sales process took longer than expected. Why? Most companies neglect to model their buyer’s journey to inform their strategy. Morvan Carrier April 9, 2020 • 8 min read
How to better understand your customers using the Jobs To Be Done framework Growth Strategy La méthode des jobs to be done est LA meilleure technique pour identifier les motivations de vos clients et approfondir vos personas. Suivez le guide ! Morvan Carrier April 9, 2020 • 4 min read
Leverage Social Selling on LinkedIn to drive more sales Business Development Sales Prospecting LinkedIn is a powerful prospecting channel that can grow your business. Learn how to get new customers through LinkedIn Prospecting & Social Selling Gaëlle Boutaud April 6, 2020 • 10 min read
Video Marketing: A Comprehensive Guide to Help You Grow Your Business Growth Marketing You've seen marketing videos take over websites and social media posts. You have surely wondered why such a craze? Morvan Carrier April 2, 2020 • 11 min read
Buyer Personas: why and how to model them? Growth Strategy Buyer persona is a game changer when you are serious about your marketing and business development strategy. Here is how you build it. Nicolas Delignieres March 30, 2020 • 5 min read
Sales prospecting : a comprehensive guide for B2B companies Business Development Prospecting is vital for your business! Here's a guide on how to prospect efficiently using modern methods & tools. Nicolas Delignieres March 27, 2020 • 12 min read
How to Sustain a double-digit Revenue Growth Rate year after year? Growth Strategy How do some companies manage to grow so fast? They have a solid growth strategy rooted in a deep customer understanding. Nicolas Delignieres Oct. 28, 2019 • 12 min read
