PITTSBURGH - PHILADELPHIA - CLEVELAND
Sales Odyssey supports you in setting up and optimizing your advertising campaigns. Social media can be an extremely effective global communication tool but to maximize the ROI of your ads you have to know what works and what does not.
Here's why:
50 %
of a customer's purchase decision process is done online without discussion with your teams.
$153.2B
amount spent by US advertisers on internet ads in 2021.
70 %
more likely to convert a visitor that clicked on a retargeting campaign ad
Dans cette vidéo, nous vous expliquons pourquoi ça n’a jamais été aussi complexe de vendre et l’importance de créer le bon processus de vente.
Social networks, like all the elements of a digital strategy, will not produce anything by chance. Without a clear direction, precise objectives you will probably not obtain the slightest result. However, your brand image is at stake!
This is the main obstacle to digital marketing success for most companies. It can feel like a mission impossible without a solid content strategy and an effective content creation process.
Contrary to popular belief, advertising is not a quick fix, it requires the right strategy to succeed over the long term. But it is a key component to any company that is looking to scale and capture more market share.
You are convinced that you need a specialized agency but in front of the multitude of options you are lost? How to make the right choice? Here are the three keys to a successful advertising agency hire.
Trusted Process
You've found an advertising agency that sells you their process. But do they use their own medicine? If they don't, they either don't believe in their process or they actually don't know how to implement it.
Proven Results
What are the agency's results? An agency that can't do it for itself cannot be trusted. Use tools like Semrush to evaluate website authority and traffic to confirm the agency's skills.
The Right Partner
A good advertising agency will accompany you for a long time, throughout your growth. There are loads of advertising agencies, pick the one you'll want to work with for the long haul.
You are deep in the weeds of your own marketing strategy and you don't know what you don't know. Give us a shot. let us help you solve your issues and get your marketing to the next level. You are one form away from getting the results you want.
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The battle for attention is raging on social media! You are probably not the only ones or even those who have the most means to win. The good news, the issue is not so much in the means as in the process of implementing your marketing plan.
There is no sweat bonus, no effort bonus, you have to be pragmatic! The important thing is to produce quality content as quickly as possible in sufficient quantity to occupy the field where it matters most.
Yes, vanity metrics such as impressions and likes flatter the ego, but they are often relatively unrelated to the revenue generated. You can make a lot of views with a dancing cat but it never made a company rich…
A social media strategy is good, but social media platforms do not belong to you. The vast majority of content produced has a very short lifespan and only lives on platforms that you do not own. It's even worse with ads, you pay per impression and per click. That's money you don't get back. Every cent you spend should be accounted for in an overall long-term strategy that you know will be profitable.
We actually don't like the term advertising agency, we prefer the term acquisition agency. Our only goal is to help you bring in more money not spend it. Digital communication is important to strengthen your inbound marketing or inbound sales strategy.
Before jumping head first into advertising you need to evaluate your overall communication strategy. What are you trying to accomplish? What is the complete picture your audience is going to see? Like many levers of digital marketing, communication on social networks is very competitive and does not adapt well to half measures. You won't go anywhere without a good strategy.
Analyze your personas
Understanding who your target is, how to talk to them and on which social networks they are present is fundamental to properly orienting your communication strategy.
Identify where you need to be. Which channels? When?
Depending on your target and your products and services, we identify the best social networks and determine those that will allow you to achieve your objectives.
Create a marketing plan
We plan your presence on social media over several months by determining the topics covered, the formats and the frequency of publication for each social network.
Web stories are a new web format offered in particular by google, they make it possible to create mobile-first content with high potential for virality. Web stories are a massive communication weapon and allow you to kill ten birds with one stone!
Web story content strategy
A new web format is good, but you still have to know what we are going to talk about and how we are going to talk about it. We challenge your content marketing and natural referencing strategy to enrich it with this new format.
Structuring the creative process
Like all content, web stories can be a drain on your time. Unless you put in place an effective creation process! We work together to create a hyper-efficient production process and a complete design system.
Web Stories Broadcasting Plan
You have tons of web stories, it's great! But what are you doing with it now? We work together to distribute your webstories as efficiently as possible and maximize their impact.
Do you have an ambitious marketing strategy? Want to boost your business efficiency? Or are you a little lost and trying to structure your growth strategy? You are in the right place.
You are deep in the weeds of your own marketing strategy and you don't know what you don't know. Give us a shot. let us help you solve your issues and get your marketing to the next level. You are one form away from getting the results you want.
Do you still have some questions about advertising?
To sustainably grow your business. Unlike most advertising agencies we won't push you to increase your spending budgets. We know when to advertize and when not to and that's why you should hire us, to invest in the right marketing initiatives at the right time.
Yes. More seriously, better than a promise, a thousand and one references, or a game of lying poker. Everything we recommend, we apply to ourselves. You, therefore, have all the elements you need to see that we know what we are doing. Our specialty is our process of creating effective and scalable digital communication on social media. By not just focusing on ads we diversify the risks & multiply the rewards for our clients.
There are lots of communication agencies and some are very competent, so I will only have two “tips” to help you. Trust only those who really believe in what they sell and those whose way of marketing and selling you like. If it's us, we'll be delighted, if it's not us, we'll be happy too that you found success! Our door will always be open if you need us in the future.
Human being. This is the enigma that the sphinx proposed to Oedipus in Greek mythology. The rest of the story is pretty creepy so we'll spare you. It was to see if you were following ;-).
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