Here, the data shows whether the followers obtained are indeed part of your target group.
If your target is not among your followers , this leads you to rethink your strategy.
It is important to take note of this data because the list of followers on your LinkedIn page can be extracted and exploited. This point will be discussed in the second part.
The LinkedIn follower list
A good knowledge and interpretation of your LinkedIn statistics allows you to improve all the actions set up to animate it. The goal is to be able to get enough followers on your page to manage a consistent list and use it.
Opportunities for your B2B Marketing Strategy
The list of your followers is a source of opportunities for your business since it is possible to retrieve your followers’ data.
With the extraction functionality no longer available, the follower list is in the eyes of most LinkedIn users a simple under-exploited performance indicator.
By extracting the list of people who have subscribed to your page, you will have access to their identity, their position, their function, the name of the company, the sector of activity…
Thanks to all this information, you will be able to select the people who are part of your target and get in touch with them to turn them into leads.
A point that we will develop further in the small C in this section.
Retrieve your follower list
1- Two prerequisites: install Sales Navigator and Snov.io
In order to extract the list of followers from your company page, you will need to install two extensions to your personal LinkedIn profile:
- Sales Navigator allows you to search for new prospects based on specific characteristics thanks to the contacts in your network (1st, 2nd, 3rd degree relationships and more). In our case, it will generate the list of followers .
- Snov.io allows you to extract your prospect lists (followers in our case) from Sales Navigator. This extension also allows you to retrieve the e-mail addresses of prospects. An ideal tool for building a prospect base for e-mailing prospecting.
N.B. You can also use other premium tools such as: Phantombuster and Linked Helper.
2- Collect your followers list
Once you have previously installed these two extensions, you will be able to extract your contact list for lead generation & nurturing purposes.
Step 1: Go to Sales Navigator
Log in to your LinkedIn account and click on Sales Navigator at the top right.
Step 2: Search for your followers list
Go to the search bar and click on “advanced search”.