Do you need a marketing automation agency?
Does your website generate enough leads each month?This is probably the most obvious question, a website must generate revenue. This is true regardless of the industry. If your site does not generate it, it is either that you do not have traffic, or that you do not know how to convert it, or both. In any case, marketing automation can be a tool to set up inbound marketing and finally generate turnover.
Are you able to easily identify your most engaged visitors?A good content marketing strategy will allow your website to attract and educate your visitors to prepare them for your products and services. The challenge is then to identify the most engaged leads on your site to entrust them to your sales team. This is what marketing automation will allow, in particular thanks to lead scoring.
Do you know the profile of your website visitors?Your content marketing is a hit, you generate many visitors each month. Congratulation ! Who are they ? If you can't answer this question, it's probably because you lack a real marketing automation strategy, a strategy that will allow you to better qualify your audience and identify those who will become your future customers.
Is your nurturing strategy clear and effective?Sending emails as part of a marketing automation strategy is very effective. This is particularly the case when you use emails as part of lead nurturing, but poorly designed, lead nurturing can do more harm than good!