Do you need a content marketing agency?
Does your website generate enough leads each month?
Having a site to look pretty is useless. Its goal must be to generate traffic and convert this traffic into a qualified prospect. Of course, the design of the site may be in question, but in the vast majority of cases it is the content that is lacking.
Are the leads generated by your website any good?
Content marketing is an exceptional lead generation tool. Creating content with high added value can, when done well, generate significant traffic from people whose problems are close to those you can solve. Properly structuring your content will take care of the sorting for you and will encourage the right prospects to contact you.
Do you have a specific goal in mind when you produce your content?
We no longer count the companies that contact us telling us that they do not understand why, despite their 400 blog articles, they only generate a few hundred visits each month. Content production can no longer be improvised, without a good strategy and specific objectives for each of your pages you do not have the slightest chance of obtaining any result.
“I have white papers so I am set with content marketing”
What results are you getting from your content marketing? There is always room for improvement. Some improvements can multiply the efficiency of your entire inbound strategy.