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The content marketing agency Sales Odyssey supports you in setting up an effective content marketing strategy. You know “content is king” and this is valid on the web but also for any of your acquisition channels. Of course, producing content for the beauty of the gesture makes no sense, our core business is to identify the right content to produce, i.e. those that will attract, educate and convert your prospects!
Here's why:
84 %
of companies say they have a content strategy in 2020.
6 %
only of these companies consider it to be “successful”.
50 %
Companies spend over $10,000 a year on content marketing.
Dans cette vidéo, nous vous expliquons pourquoi ça n’a jamais été aussi complexe de vendre et l’importance de créer le bon processus de vente.
Having a site to look pretty is useless. Its goal must be to generate traffic and convert this traffic into a qualified prospect. Of course, the design of the site may be in question, but in the vast majority of cases it is the content that is lacking.
Content marketing is an exceptional lead generation tool. Creating content with high added value can, when done well, generate significant traffic from people whose problems are close to those you can solve. Properly structuring your content will take care of the sorting for you and will encourage the right prospects to contact you.
We no longer count the companies that contact us telling us that they do not understand why, despite their 400 blog articles, they only generate a few hundred visits each month. Content production can no longer be improvised, without a good strategy and specific objectives for each of your pages you do not have the slightest chance of obtaining any result.
What results are you getting from your content marketing? There is always room for improvement. Some improvements can multiply the efficiency of your entire inbound strategy.
Implementing a content marketing strategy takes time. Finding a content agency is easy, but given the multitude of players, how do you choose? We offer you three tips, the ones that we apply, yes we too sometimes get help ;-).
Trusted Process
You've found a content marketing agency that sells you their process. But do they use their own medicine? If they don't, they either don't believe in their process or they actually don't know how to implement it.
Proven Results
What are the agency's results? An agency that can't do it for itself cannot be trusted. Use tools like Semrush to evaluate website authority and traffic to confirm the agency's skills.
The Right Partner
A good marketing agency will accompany you for a long time, throughout your growth. There are loads of marketing agencies, pick the one you'll want to work with for the long haul.
You are deep in the weeds of your own marketing strategy and you don't know what you don't know. Give us a shot. let us help you solve your issues and get your marketing to the next level. You are one form away from getting the results you want.
Contact us
This is one of the main worries with content marketing. How to win when websites are already well established on search engines and social networks. We've beaten content companies 1000 times larger than us. SEO is a constant competition, with the right approach, David can take down Goliath.
Doing content marketing “just to see”, by publishing 3 or 4 articles without a strategy, systematically leads to the same thing: Nothing. This is one of the biggest challenges, content marketing cannot work if you don't size your strategy correctly. It is our job to assess the right dose, the one that will present the best return on investment.
Doing content marketing “just to see”, by publishing 3 or 4 articles without a strategy, systematically leads to the same thing: Nothing. This is one of the biggest challenges, content marketing cannot work if you don't size your strategy correctly. It is our job to assess the right dose, the one that will present the best return on investment.
Producing content with high added value is time-consuming and it is a job. We accompany you throughout this process, from the editorial strategy to the distribution of content through its actual writing.
Content marketing is demanding. It's not just about "finding ideas" or doing good "copywriting". It is necessary to identify which are the good ideas, those which will generate turnover, then to build a strategy which will make it possible your contents to win vis-a-vis their competitor on the search engines and finally to write them with a level of requirement proportional to your ambition, so high ;-).
Content is king! Identifying the right content to attract, educate and convert your prospects is the key to solid growth.
Content strategy
What content is needed to help your targets progress in their buying journey? How to attract those who do not know you yet? How to beat your already well-established competitors?
SEO Strategy
A content strategy that does not include natural referencing issues in its thinking would be an announced failure. Search engines are a must for all buyers, going without them is a terrible waste.
Creation of an editorial schedule and content SEO briefs
Once the strategy has been established, we create a detailed editorial schedule for you to better monitor the implementation of this strategy as well as detailed editorial briefs for each content. You can therefore choose to write the content yourself or entrust it to a partner, whether it is us or another one.
Not everyone likes to write, let alone when the stakes are so high. Sometimes, it is not the desire but the time that is simply lacking. We can, therefore, support you in writing the content.
Writing articles
We write the content necessary to achieve your objectives by following the writing briefs to the letter. We work on blog articles as well as more advanced content, such as white papers for your marketing automation, for example.
Illustrating content
An article must be illustrated whether for the comfort of your readers or the optimization of your SEO. Thus, each of our articles is illustrated and captioned ready to be integrated on your website.
SEO Optimization
Each article is subject to natural referencing optimization, to ensure that it has the best chance of obtaining the top positions in the search engines, while being effective in converting your readers into prospects.
Content is key, but for it to fulfill its function, as many of your targets as possible must see it. The magic of good content is that you can adapt it endlessly to increase its impact.
Web content
And yes, a blog article can be declined in many web formats, including web stories. This format makes it easier to reach your targets on mobile while increasing the visibility of your site.
Social media content
A good content strategy makes it very easy to build a communication strategy on social networks. But to succeed on social networks, it is not enough to share your articles.
Emailing
Of course, it is also and above all your marketing automation that will feed on your content. The principle is simple, offering content that is closer and closer to the purchase intention to convert your visitors into customers is “lead nurturing”.
Do you have an ambitious marketing strategy? Want to boost your business efficiency? Or are you a little lost and trying to structure your growth strategy? You are in the right place.
You are deep in the weeds of your own marketing strategy and you don't know what you don't know. Give us a shot. let us help you solve your issues and get your marketing to the next level. You are one form away from getting the results you want.
We figured you might have a few more questions about content marketing!
Content marketing is essential to develop your activity, especially on the web. On the other hand, it is a complex job that requires very advanced knowledge in copywriting, seo and marketing strategy. An agency will bring you this expertise, built on dozens of projects and continuously updated.
Yes. More seriously, better than a promise, a thousand and one references or a game of lying poker. Everything we recommend, we apply to ourselves. You, therefore, have all the elements you need to see that we know what we are doing. Check out our blog, if you haven't already 😉.
Oh yeah, I hadn't thought of that, damn. There are lots of agencies and some are very competent, so I will only have two “tips” to help you. Trust only those who really believe in what they sell and those whose way of marketing and selling you like. If it's us, we'll be delighted, if it's not us, too.
Human being. This is the enigma that the sphinx proposed to Oedipus in Greek mythology. The rest of the story is pretty creepy so we'll spare you. It was to see if you were still reading ;-). Congrats on getting this far, but you won't get as far with your content marketing if you don't get our help ;)
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