As a web editor, you have two roles:
1 - The writer: You write web content with high added value for your audience to meet their needs.
2 - “SEO content Expert”: Writing content for the web requires SEO (Search Engine Optimization) knowledge to make your content visible. You must know the basics of natural referencing and keep yourself informed of updates to properly optimize your content
A web editor writes blog posts, landing pages, or written content for the pages of a site. He will have to optimize these elements so that his web content appears on the first page of Google.
The mindset of web editors
Today content marketing is essential for a business’s marketing strategy and his website SEO to be effective.
Writing content has become more and more important. It has also become more competitive because everyone wants to get the top spot.
Don’t forget that creating content just to have content is irrelevant.
You must be in a competitive state of mind.
When you write content, you want to be first on Google. And do better than your competitors.
Most think that being in the first place takes time. It’s not.
If you optimize your content properly, you will see the results very quickly.
The elements for effective web content writing
If you want to stand out with your web content, you must work on these few elements first.
Know your target
No matter what type of content you create, you need to know your target audience.
You have to define your personas to create quality content and answer to the issues of your readers.
It is a requirement for writing blog posts. But it is also valid for any type of content, your home page, a landing page for a google ads campaign, and even your contact page.
Specify your objectives
In order for your content to be the best and to reach the first page of Google, you need to set goals.
Goals are important to have a clear vision of the results you want to achieve. This will allow you to challenge yourself and improve your articles if you see that the results obtained are not what you expected.
Don't be too ambitious about the goals you want to achieve. Choose SMART goals: specific, measurable, achievable, realistic, and time-bound.
Define your KPI
You have to define goals and follow specific KPI: article rank, number of visitors, time spent, etc.
This is necessary to observe the results obtained and to see if you have achieved your goals.
This will allow you to observe the progress of your content on Google and the difficulties it can have. From your observations, you may be able to make improvements to strengthen your positions.
For example, with a blog post:
For the first few weeks, you can track their progress on the search engines. That is to say, follow the position and page number on which is your articles.
If they are poorly positioned on Google, they will not be visible and therefore not read by your target.
As soon as you see traffic on your article, you need to track the time spent by your visitor. This will allow you to see whether or not people are reading your article. You can also track the number of unique visitors and observe the progress.
If your articles have lead magnets (content to download in exchange for personal data), you can relate the number of people who read your article to those who downloaded the document.
To track the performance of your content you need to use SEO tools. The best known are Google analytics and Matomo analytics.
There are many more. To help you use the right tools, we have made a list of SEO tools to use according to your needs ⬇️