Build upon an effective Growth Strategy.

For your business to be successful you need the right strategy, consistent execution and continuous improvement.

Easy to say, harder to achieve when you have a business to run, clients to satisfy and employees to manage.

You need a partner like Sales Odyssey by your side to support your Growth Strategy and ensure your business success.

Build Upon an effective growth strategy

How to grow your business in a sustainable way?

4 key figures to understand the value of Growth Strategy

1 %

of your prospects are not a good fit for what you sell.

1 %

of B2B buyers say online content has an effect on their purchasing decision.

1 %

of B2B buyers use social media to research vendors.

1 %

is the average sales closing rate in the US.

Evaluate your Business Strategy

B2B selling is a difficult exercise, you must constantly meet new prospects to acquire new customers. Closely monitoring your prospecting efforts also enables you to identify what works and what does not for your market. 

The 3 main pillars of sustainable growth are: customer loyalty, customer acquisition and referrals. Many companies do not leverage all 3 pillars, what a missed opportunity!

You can no longer afford to rely only on traditional advertising or phoning to develop your business. The prospects have changed and so have their expectations. You must regularly bring them value and help them with their problems if you want to gain their trust.

Nobody wants to work for nothing. Yet if you only turn 15% of your quotes into customers it means that 85% of your time is wasted. There are many factors that influence the conversion rate and you need to take them into account to improve your results. Targeting, qualification, sales process, nothing should be left to chance.

How to implement an effective Growth Strategy?

Whatever your budget or constraints, whether you want a quick boost or a lasting partnership, let’s improve your performance together. We leverage our expertise, our methods and our innovative tools to grow your business sustainably.

growth strategy diagnosis

Growth Analysis

Understand your context, analyze the competition and the actions implemented by your team. Make a diagnosis and implement recommendations to improve your strategy.

Understand your context, your offers and how you present them to your prospects and clients.

Study your main competitors in order to analyze their positioning and their strategy. You need to know everything about them, their digital presence, their acquisition strategy and the structure of their team.
Also, look at the structure of your market as a whole, its unique trends and the opportunities that arise.

Assess your business strategy, your strengths and weaknesses, in relation to your market, so that we can focus on what works and innovate to take advantage of new opportunities.

Modeling the buyer's journey

Model the entire journey of your prospects and your presence throughout this journey. This customer-centric methodology is essential to the growth of your business.

Defining personas is key to any good marketing and sales strategy. However, it is often poorly executed. Personas are not just about title and age, it’s about a deep understanding of the problems your clients face as well as their habits and decision-making process.

Knowing who the decision maker is improves your ability to connect with the right person. By understanding the way your clients handle purchasing decisions you can tailor your strategy to acquire them.

Now that you have a clear vision of your targets and their journey, you need to identify how you can improve. Are you there, in the right way, at each stage of your customers’ decision-making process?

buyer persona
International business development

International development strategy

Do you have your eyes on a new continent? Do you want to grow your business on a global scale? Sales Odyssey can support your world domination aspirations.

To succeed internationally, you have to go far beyond knowing your competitors and customer issues. It is essential to be well surrounded and to have the right people on site to successfully set up your business.

Define who your prospects are, where they are and what their problems are. Understand the decision-making process of your personas, taking into account local specificities.

Identification of ways to adapt your value proposition to the specificities of the market.