4 key figures to understand the value of Growth Strategy
of your prospects are not a good fit for what you sell.
of B2B buyers say online content has an effect on their purchasing decision.
of B2B buyers use social media to research vendors.
is the average sales closing rate in the US.
Evaluate your Business Strategy
B2B selling is a difficult exercise, you must constantly meet new prospects to acquire new customers. Closely monitoring your prospecting efforts also enables you to identify what works and what does not for your market.
The 3 main pillars of sustainable growth are: customer loyalty, customer acquisition and referrals. Many companies do not leverage all 3 pillars, what a missed opportunity!
You can no longer afford to rely only on traditional advertising or phoning to develop your business. The prospects have changed and so have their expectations. You must regularly bring them value and help them with their problems if you want to gain their trust.
Nobody wants to work for nothing. Yet if you only turn 15% of your quotes into customers it means that 85% of your time is wasted. There are many factors that influence the conversion rate and you need to take them into account to improve your results. Targeting, qualification, sales process, nothing should be left to chance.