Boost New Business Development

Business development is evolving. Salespeople feel it, their job has changed. 

Have you updated your methods?  How do you fit in your buyer’s journey?

Business development strategy and B2B sales prospecting

Why and how to improve Business Development

4 key figures to understand the challenges of Business Development

1 %

of the buying journey happens  before a sales rep is involved.

1 %

of Salespeople using Social Media outsell their peers.


average number of touches required to close a prospect.

1 %

of Decision Makers say they never respond to cold outreach.

Evaluate your Business Development process

You have to prospect. There are no shortcuts possible, no “network” big enough that could justify not to prospect. To be efficient, prospecting must be done continuously. It also allows you to remain tuned into your market and its trends to stay ahead of the curve.

Prospecting is an exciting but demanding exercise. You can no longer simply afford to send a few emails or make a couple of phone calls and hope for the best. Prospecting is essential for your sustainability and to be successful you have to craft the proper experience for your targets. Refine your content, think through your messaging, adopt the appropriate pace,  and leverage the right channels … Everything must be perfected to get the results your business needs.

What is you closing rate? How many of your leads are you closing? Do you have a predictable pipeline and a reliable stream of new business coming in? If your sales process lacks structure it will be harder to know what will and won’t close, and when. Clarifying every steps your salespeople must follow will not only provide you much more insights in and what information is necessary for the progress of the project cannot be improvised.

How to structure and accelerate your commercial development?

Business development is one of the main growth drivers for your business. It is a powerful tool not only to acquire new clients, but also to be aware of your target’s evolving needs & perceptions. 

B to B sales prospecting

B2B Sales Prospecting

Boost your activity by implementing the best B2B prospecting approach. Targeting, prospecting funnel and messaging nothing is left to chance.

We establish together the best strategy to adopt. Who are your targets? What are their challenges? Which prospecting funnel to deploy and at what rate?

Contacting professionals randomly systematically leads to disappointing results, a demotivated team and an empty pipe. We find for you the best leads to contact for your market.

We carry out prospecting for you and manage the sending of messages on the chosen channels as well as reminders. You only focus on what really matters: meeting your prospects!

Improve the efficiency of business processes

You have an amazing team hunting and closing deals and you want them to exceed their goals? 

We can support your team by providing the best customer acquisition methods and tools. How to identify and find the ideal prospects? How to take advantage of social selling? We give them all the keys to success.

To close an opportunity, you must know how to respect the decision-making process of your client, while creating sufficient momentum to engage the client. It sounds simple, yet do you know exactly what are the stages of your sales cycle?

Business development is also a team sport. Whether you have a sales team in place or not, you must organize yourself to ensure the motivation of your team and the effectiveness of the sales process.

Improve sales efficiency
International business development

International Development

Do you have your eyes on a new continent? Do you want to initiate sales outreach on the global level? Sales Odyssey can support your world domination aspirations.

Different markets require different strategies. With our experience in different continents we guide you to success.

We are deploy our know-how in order to create a complete prospecting tunnel adapted to the American market. We identify leads for you and contact them to get you appointments.

Do you want to focus on conversion after on-site qualification meetings? We put our team at your disposal to carry out the first meetings.