Before jumping head first into advertising you need to evaluate your overall communication strategy. What are you trying to accomplish? What is the complete picture your audience is going to see? Like many levers of digital marketing, communication on social networks is very competitive and does not adapt well to half measures. You won't go anywhere without a good strategy.
Analyze your personas
Understanding who your target is, how to talk to them and on which social networks they are present is fundamental to properly orienting your communication strategy.
Identify where you need to be. Which channels? When?
Depending on your target and your products and services, we identify the best social networks and determine those that will allow you to achieve your objectives.
Create a marketing plan
We plan your presence on social media over several months by determining the topics covered, the formats and the frequency of publication for each social network.